2021
The company was founded
Our journey began with a simple idea and passion for coffee.
About us
Who are we?
We were founded in 2020 by Udo and Noah Machiels, with a shared passion for coffee and a vision to create something unique. What started as a business focused on refurbished espresso machines has today developed into an international e-commerce store with over 72 well-established brands and over 2500 products focusing on Scandinavia and Europa. The company is based in Järna, just south of Stockholm (Sweden).
Our team
Udo Machiels
Co-Founder
With over two decades of experience in e-commerce and entrepreneurship, Udo is the driving force behind Barista and Espresso. His passion for combining sustainability and quality has laid the foundation for the company's successes, both in Sweden and internationally.
Noah Machiels
Co-Founder
As a civil engineering student and entrepreneur, Noah has contributed a modern perspective and innovative ideas to the company. His passion for coffee and technology has been crucial in building an international e-commerce platform.
Gustav Nilsson
Team Member
A driven and ambitious engineering student who has contributed many innovative ideas to the company. Gustav has a background in Corporate Finance in Stockholm and has also worked in the retail industry.
Our timeline
Over the years since we were founded, we have developed and expanded our services and product range
2022
Expanded the assortment
Expanded with several well-known brands within the coffee industry
2024
Launched leasing solutions for commercial customers
Together with our leasing partner, we have enabled customers to lease espresso machines and grinders for their business
2025
Launched our barista and café cart rental concept
Since the launch of renting barista & coffee carts, we have managed to serve hundreds of coffees around Stockholm
Our vision
We want to share our passion for coffee and enable our customers to discover everything from freshly brewed espressos to unique coffee accessories. By offering a carefully selected range, we strive to give every customer the opportunity to create their own perfect cup no matter where in the world they are.
Overview of our services
Our areas
Besides e-commerce, we have some areas within the company.
Event
Hire us for corporate events, weddings, fairs, and other types of events.
Leasing
We lease commercial equipment for cafés, restaurants, offices, and hotel operations.
Adaptation
We offer customized wooden details as upgrade kits for espresso machines and grinders.
Own coffee
Together with our local roastery, we have developed our own coffee beans.
Find us
Billstavägen 74
153 95 Järna, Sweden
info@barista-espresso.se
Monday - Thursday, 11:00 to 18:00
Friday & Saturday, 11:00 to 16:00
Sunday, Closed
