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About us

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Who are we?

We were founded in 2020 by Udo and Noah Machiels, with a shared passion for coffee and a vision to create something unique. What started as a business focused on refurbished espresso machines has today developed into an international e-commerce store with over 72 well-established brands and over 2500 products focusing on Scandinavia and Europa. The company is based in Järna, just south of Stockholm (Sweden).

Our team

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Udo Machiels

Co-Founder

With over two decades of experience in e-commerce and entrepreneurship, Udo is the driving force behind Barista and Espresso. His passion for combining sustainability and quality has laid the foundation for the company's successes, both in Sweden and internationally.

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Noah Machiels

Co-Founder

As a civil engineering student and entrepreneur, Noah has contributed a modern perspective and innovative ideas to the company. His passion for coffee and technology has been crucial in building an international e-commerce platform.

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Gustav Nilsson

Team Member

A driven and ambitious engineering student who has contributed many innovative ideas to the company. Gustav has a background in Corporate Finance in Stockholm and has also worked in the retail industry.

Our timeline

Over the years since we were founded, we have developed and expanded our services and product range

2021

The company was founded

Our journey began with a simple idea and passion for coffee.
2022

Expanded the assortment

Expanded with several well-known brands within the coffee industry
2024

Launched leasing solutions for commercial customers

Together with our leasing partner, we have enabled customers to lease espresso machines and grinders for their business
2025

Launched our barista and café cart rental concept

Since the launch of renting barista & coffee carts, we have managed to serve hundreds of coffees around Stockholm
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Our vision

We want to share our passion for coffee and enable our customers to discover everything from freshly brewed espressos to unique coffee accessories. By offering a carefully selected range, we strive to give every customer the opportunity to create their own perfect cup no matter where in the world they are.

Discover our products

21

E-commerce stores

We have e-commerce stores adapted for each country within Europa and the Nordic countries.

>2500

Products within coffee

A wide range of coffee products

3

Continents

We also sell to the USA, Canada, Australia

>2000

Satisfied customers

We have over 2000 satisfied customers worldwide

Find us

Billstavägen 74
153 95 Järna, Sweden
info@barista-espresso.se

Monday - Thursday, 11:00 to 18:00
Friday & Saturday, 11:00 to 16:00
Sunday, Closed

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